It has become to make Christmas into something we use as a means to something else. For ordinary folks, it’s a means to: happiness, family togetherness in a always-busy culture, getting some THING we want. For church leaders, the folks “in charge” of Christmas as a Christian event, it’s something we’re taught to leverage for church growth.
As for me and my house, I’d just as soon take Christmas as God’s gift of Jesus – something (better, someONE) to be received and shared with others.